"Naah. Voting is such a headache. Not only is the process of enrolling myself such a pain, deciding who to vote for is a bigger hassle. I'd rather not vote."
"Oh come on now. If I don't bend a few traffic rules now and then, I'll spend my entire life on the road."
"Of course - I simply had to ride on the footpath that time. Everyone else was doing so."
"Yep - I bribed that policeman once; and this other time I bribed a Govt official. How else does one get any work done?"
"They're getting ahead of us? No, we shouldn't allow that to happen. We must pull them down somehow"
"WHAT? Another terror attack? WHATARETHEAUTHORITIESDOING? HOWCOULDTHEYALLOWTHISTOOCCUR?"
This post is addressed to each and every person who represented India at the Olympics. To those that won medals. To those that didn't. To those that came tantalisingly close. To those that didn't. To their coaches. Families. Support staff.
We Are Proud.
Is innovation is overrated? I mean, come on now - why waste time innovating when one can run a thriving business without any of it? Just think about it. Innovation sure is a strong selling point - but its a lot of work and the audience is really a niche. The vast majority couldn't care less.
If you really want your business to thrive, you should be exploiting the following aspects of human behaviour:
Come to think of it - the businesses which bank on these are the more successful ones. Consider this sampling:
This is a business which makes its living based on fear and insecurity of others. "If you don't do this you are gonna die". Take fear out of the equation and insurance industry ceases to exist.
Again - this industry survives on insecurity and ego. "If I am not fair-skinned, I will remain single forever." OR "Why is everyone looking at her and not at me? ".
Of course, they do have dumbness as a side-dish every now and then. Need I elaborate?
Education has now grown into a multi-gazillion rupee industry in India mainly fuelled by parents' ego. The line between "I want to give my kids the best" and "I want to show others that I have given my kids the best" has blurred. In fact, the entire definition of a "good education" rests on the amount one spends for providing that education. It doesn't matter if the kid has no exposure to real life beyond the school compound. What matters is the parent spent lakhs for the donation - therefore it is the exclusive, high quality variety.
Most daily soaps, many reality shows, quite a lot of the movies, even a sizeable chunk of news - all feed on acute stupidity of viewers. Try coming up with an entertainment program that, to get anywhere, counts on the intelligence of the viewer. Then see what degree of success this program meets with.
Note: Intelligence, here, does not refer to Q&A reality shows which have mind-numbingly difficult questions like "How many eyes does a normal human being have?"
This is just a sampling of course. There are several more (including medicine, law ... ) which exploit one or more of the above factors. So, which one are you going to pick in order to flourish?
What? You haven't picked any? Didn't I tell you that this is essential for the very existence of your business? If you don't adopt a strategy to exploit one of these points, then you will not be able to survive. Your business will die a slow, horrifying death and you will left to fend for yourself. So, please get back to the drawing board and include one of these in your next exploitation plan.
(See what I did there? :D)
Much as I longed to get wet, soak it up; I rolled up the windows, planning to enjoy it all after reaching home. Sadly, by then it stopped raining.
The opportunities we miss in life; letting go when we have the chance!
- Start a campaign to educate the people of the country about the sanctity of the Parliament and Parliamentarians.
- Call for the entire monsoon session of Parliament to only look for cases across the country where the righteousness of the Parliament has been brought into question, and to act on each of them in turn.
- Lobby for bringing in a bill that makes it mandatory for the Parliament to set aside an hour every day to bask in its own glory.
- Mobilise the public to such an extent that they demand setting aside 5% of the annual Union Budget just to bring to book, anyone who dares to challenge the supremacy of the Parliament.
|Image source: Flipkart page for this book.|
This journey is what the book “Worth Every Gasp – A Lone Woman's Journey In the Himalayas” is all about. Anamika was joined by an acquaintance Ballu, who had in the past accompanied them as a guide on a few treks in Uttaranchal. Yes – you read that right. A lone woman, trekking in the Himalayas with a man who is not her husband!
Anamika spent a few months trekking in the Himalayas. She started in and around the “lower altitude” (ya, right!) Manali . This was to get a feel for her readiness for the higher altitude treks in Ladakh. Once she was reasonably sure she could pull through, she got back to Ladakh, where she completed, among others, the Markha valley trek which had been her nemesis last time round. That accomplished, she also spent a few weeks back in Himachal Pradesh, rounding off her adventures with the trek to Chandertaal, and then one final visit to the Valley of Flowers in Uttaranchal.
The language, the wit and humor. You would be pleasantly surprised at the number of philosophical questions that are put forth in the book, disguised as anecdotes.
- “What? A married woman sleeping in the same tent as a guide?”
- How does one cope with toilet issues on journeys like these?
- How does a woman cope with unwanted attention, especially if she's a solitary traveler?